Performance Marketing Manager (Martech)
Core
Own tracking, tagging, and measurement infrastructure for Paid Social and Search campaigns, acting as a bridge between data engineering and analytics teams to ensure data integrity and accurate spend measurement.
Role type
Performance Marketing Manager (Attribution & MarTech)
Builds
Tracking stack, attribution models, performance dashboards, and data pipelines for Keen's paid media channels.
Domain
Digital Marketing, MarTech, Attribution, B2C Marketplace
Required skills
Multi-touch attribution, media-mix modeling, incrementality testing, server-side tagging (CAPI), Mobile Measurement Partners (AppsFlyer/Adjust), Google Tag Manager, SQL, Excel/Google Sheets, A/B testing, data pipeline management
Preferred skills
AI tools for campaign workflows, Tableau/Looker, creative brief collaboration
Technologies
Google Tag Manager, AppsFlyer, Adjust, Meta Ads, TikTok Ads, Google Search Ads, Apple Search Ads, SQL, Tableau, Looker
Responsibilities
Manage web pixels, CAPI, and MMPs to ensure technical hygiene and data accuracy; Lead attribution modeling and reconcile platform-reported vs. ground-truth data; Optimize Meta and TikTok ad campaigns using clean attribution data; Partner with data engineering to build and maintain data feeds and pipelines; Design and run incrementality, geo, and A/B tests to validate models and improve CAC; Build performance dashboards tracking attribution accuracy and channel health.
Seniority
Mid-level, hands-on IC