Lifecycle & Email Marketing Manager
Core
Own the strategy and content for email and SMS campaigns and lifecycle programs to drive engagement with a college-age audience.
Role type
Lifecycle & Email Marketing Manager
Builds
Email and SMS campaigns, lifecycle flows (welcome, post-purchase, abandonment, re-engagement), and content calendars.
Domain
Direct-to-consumer (DTC) retail, email marketing, SMS marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, lifecycle marketing, copywriting for consumer audiences, A/B testing, segmentation logic, deliverability management, performance analysis, basic HTML/CSS
Preferred skills
SMS platform experience, B2C/DTC background, experience with Iterable/Klaviyo/HubSpot/Braze
Technologies
Iterable, Klaviyo, HubSpot, Braze
Responsibilities
Own subject lines, body copy, and CTAs for all email and SMS sends; develop campaign content calendars; audit and optimize lifecycle flows; manage segmentation and audience logic; monitor deliverability and engagement metrics; report on performance insights.
Seniority
Mid-level (4-8 years experience)
