Lifecycle & Email Marketing Manager
Core
Own the strategy and content for email and SMS campaigns and lifecycle programs (welcome, post-purchase, abandonment, re-engagement) for a college-age consumer audience.
Role type
Lifecycle & Email Marketing Manager
Builds
Email and SMS marketing campaigns and automated lifecycle flows
Domain
Direct-to-Consumer (DTC) / E-commerce
Deliverable
product features
Required skills
Email marketing strategy, Lifecycle marketing, Copywriting, A/B testing, Deliverability management, Segmentation logic, Data analysis, HTML/CSS basics
Preferred skills
SMS marketing, B2C/DTC experience, Marketing automation platforms
Technologies
Iterable, Klaviyo, HubSpot, Braze
Responsibilities
Own subject lines, body copy, and CTAs for all email and SMS sends; Develop and audit lifecycle flows; Monitor deliverability and engagement metrics; Write content that resonates with a college-age audience; Collaborate with brand and creative teams.
Seniority
Mid-Senior, hands-on IC
