Lifecycle & CRM - LATAM
Core
Lead optimization of new user onboarding, retention, and repeat purchase strategies to drive organic growth and conversion rates for a global cryptocurrency exchange.
Role type
Senior Lifecycle & CRM Growth Manager
Builds
User lifecycle management systems, membership programs, gamification strategies, and referral/viral growth mechanisms.
Domain
Cryptocurrency / Fintech / Digital Assets
Deliverable
product features
Required skills
User growth strategy, A/B testing, funnel analysis, user segmentation, marketing automation, data-driven problem solving, cross-selling strategies
Preferred skills
Experience scaling user bases from zero to one or one to thousand, knowledge of transaction-based sectors (e-commerce/fintech)
Technologies
Marketing automation platforms
Responsibilities
Optimize new user onboarding and first-time transaction conversion rates; Build user lifecycle management and segmentation frameworks; Design referral and viral growth mechanisms; Lead A/B testing and resource allocation strategies; Collaborate cross-functionally on lifecycle campaigns; Analyze data to identify user pain points and propose solutions.
Seniority
Senior, hands-on IC