Lifecycle Marketing Automation Specialist
Core
Design, build, and optimize multi-channel lifecycle marketing journeys to drive host acquisition, activation, and retention.
Role type
Lifecycle Marketing Automation Specialist
Builds
Multi-channel communication journeys (email, SMS, push, in-app) for the host community
Domain
Supply-side marketplace growth / Host lifecycle management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing automation, Pardot, Salesforce Marketing Cloud (SFMC), Iterable, SQL, REST APIs, JSON, Webhooks, Liquid/AMPscript/JavaScript, HTML/CSS troubleshooting, A/B testing
Preferred skills
None stated
Technologies
Pardot, Salesforce Marketing Cloud, Iterable, Salesforce CRM, Segment
Responsibilities
Design and execute multi-channel campaigns; monitor and maintain automation flows; integrate marketing stack and manage data syncs; troubleshoot HTML/CSS for email rendering; conduct A/B testing; analyze performance data insights
Seniority
Mid-level, hands-on IC