Senior Manager, Marketing Operations — Systems and Automation
Core
Own marketing systems governance, automation, and workflow design to make Marketing Operations scalable, reliable, and AI-enabled.
Role type
Senior Manager, Marketing Operations (Systems & Automation)
Builds
Scalable marketing systems, automated GTM workflows, and AI-assisted operational processes.
Domain
B2B SaaS, Marketing Operations, GTM, Revenue Operations
Required skills
Marketing automation platform expertise (Marketo), Salesforce administration, workflow design, data quality management, cross-functional partnership, process documentation, technical debt reduction, automation/AI tool implementation
Preferred skills
Experience with enrichment tools (Glean, Clay, ZoomInfo), workflow orchestration (Workato), lifecycle process management, change management
Technologies
Marketo, Salesforce, Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense
Responsibilities
Establish operating standards for marketing systems and workflow requests; identify and reduce technical debt across integrations and processes; build and manage an automation roadmap; partner with Sales, Web, and Data teams to clarify ownership and handoffs; triage system issues and coordinate resolutions; translate business needs into clear automation requirements; create enablement materials for system usage; support adoption of AI-assisted workflows.
Seniority
Senior Manager, hands-on IC with strategic oversight