Sr. Lifecycle Marketing Manager
Core
Design and execute data-driven, multi-channel lifecycle marketing programs to drive customer onboarding, activation, retention, and expansion for a B2B security platform.
Role type
Sr. Lifecycle Marketing Manager (Growth Marketing)
Builds
End-to-end customer journeys and lifecycle programs across email, in-product, and other channels.
Domain
B2B SaaS / Cybersecurity / Trust Management
Deliverable
product features
Required skills
B2B lifecycle marketing strategy, marketing automation (HubSpot, Marketo), CRM management (Salesforce), behavioral data analysis, triggered program design, customer journey mapping, A/B testing frameworks, cross-functional collaboration, content development.
Preferred skills
In-product messaging tools (Pendo, Intercom, Chameleon), AI application for personalization and workflow automation.
Technologies
HubSpot, Marketo, Salesforce, Pendo, Intercom, Chameleon, AI tools.
Responsibilities
Own lifecycle strategy and execution across channels; map and maintain end-to-end customer journeys; design and execute lifecycle programs from ideation to iteration; translate product usage signals into targeted programs; define segmentation using product and CRM data; establish scalable experimentation frameworks; drive cross-functional partnerships; develop messaging and content; own performance reporting; support product launches; maintain data quality and compliance.
Seniority
Senior, hands-on IC