Orchard - Customer Strategy & Digital Transformation Director
Core
Own end-to-end customer growth strategy and digital transformation for senior clients, diagnosing gaps and delivering commercial roadmaps.
Role type
Senior IC Customer Strategy & Digital Transformation Director
Builds
Customer growth strategies, experience designs, and martech/data roadmaps for health and wellness clients
Domain
Health & Wellness Marketing / Digital Transformation
Deliverable
client delivery
Required skills
Customer growth strategy, experience strategy design, martech strategy, commercial value modelling, senior client relationship management, ambiguity navigation, cross-functional leadership
Preferred skills
CRM and Marketing Automation expertise, AI and data analytics familiarity, CRO/experimentation knowledge, background in customer transformation practice
Technologies
HubSpot, Optimizely, Salesforce, CDPs
Responsibilities
Identify and explore new growth channels (e.g., AI/GEO visibility), shape customer journey and value proposition, advise on platform and data-layer decisions, translate targets into credible roadmaps, lead senior client relationships and stakeholder presentations, collaborate with delivery teams
Seniority
Senior, hands-on IC
