Marketing Manager (CIV)
Core
Drive growth of inbound sales channels through multi-channel marketing strategies, campaign execution, and brand management for a digital health insurance company.
Role type
Marketing Manager (Inbound Growth & Brand)
Builds
Inbound sales channels, brand awareness, and qualified traffic for a digital health insurance platform
Domain
Digital Health Insurance / B2C Marketing
Deliverable
product features (marketing campaigns & content)
Required skills
Multi-channel marketing strategy, campaign management (paid & organic), web analytics (Google Analytics, NetInsight, Omniture, WebTrends), Google AdWords optimization, budget management, content creation, consumer behavior analysis, partnership development
Preferred skills
Health insurance marketing experience, public relations/media relations, English fluency
Technologies
Google AdWords, Google Analytics, NetInsight, Omniture, WebTrends, spreadsheets
Responsibilities
Develop strategies to attract qualified traffic; deploy and manage marketing campaigns from ideation to execution; produce engaging website and blog content; establish strategic partnerships; prepare and control quarterly/annual marketing budgets; supervise and approve marketing materials; measure and report on campaign performance; analyze consumer behavior to adapt campaigns.
Seniority
Mid-level, hands-on IC
