Analytics Engineer - Marketing & Growth
Core
Architect data systems and definitions to measure, audit, and optimize marketing spend, acquisition performance, and budget allocation.
Role type
Senior Analytics Engineer (Marketing & Growth)
Builds
Single Source of Truth for marketing metrics, Multi-Touch Attribution models, Marketing Mix Models (MMM), Semantic models, and Data Health metrics.
Domain
Marketing analytics, attribution modeling, budget optimization
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, dbt, data modeling, Multi-touch Attribution, Marketing Mix Models (MMM), marketing analytics concepts (ROAS, CPA, MER), CRM data structures
Preferred skills
Airbyte, Python, Snowflake, Looker
Responsibilities
Define CAC, Engagement, and core performance metrics; Implement attribution models; Expand semantic models for conversational analytics; Design data health metrics; Partner with stakeholders to drive decisions.
Seniority
Senior, hands-on IC