Senior Manager, Startup Marketing
Core
Architect and execute end-to-end go-to-market strategy to drive adoption of Airwallex's financial platform within the startup and venture capital ecosystems.
Role type
Senior Manager, Startup Marketing (Growth & Ecosystem)
Builds
Integrated demand-generation campaigns, VC/founder community events, digital nurture programs, and influencer advocacy networks.
Domain
Fintech / Global Payments / Startup Ecosystems
Deliverable
product features (marketing programs & campaigns)
Required skills
Full-stack B2B marketing, ecosystem management, community building, digital campaign scaling, influencer relationship management, funnel optimization, data-driven reporting
Preferred skills
Fintech or developer ecosystem experience, existing VC/founder network in North America, growth tech stack mastery
Technologies
Salesforce, Marketo, Outreach, analytics tools
Responsibilities
Own go-to-market planning and execution for startup acquisition; build awareness through VC partnerships and exclusive events; scale digital footprint across owned and paid channels; activate influencers and advocates; convert pipeline via automated email programs; track and report on funnel and pipeline impact
Seniority
Senior Manager, hands-on IC with strategic ownership