Marketing Specialist
Core
Embedded marketing lead for 3-4 outdoor, lifestyle, and eCommerce brands, balancing short-term performance with long-term brand and customer growth.
Role type
Intermediate digital marketing specialist (agency/consultancy)
Builds
Marketing plans, paid media campaigns, and full-funnel growth strategies for outdoor and lifestyle brands
Domain
eCommerce, outdoor, lifestyle, travel, tourism
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads management, Google Ads management, campaign execution, commercial performance analysis (traffic, conversion, AOV, ROAS), CRO, email strategy, content strategy, client relationship management, strategic planning
Preferred skills
Experience in consumer/retail/eCommerce/outdoor sectors, understanding of full marketing mix beyond paid media, ability to brief creative and technical teams
Technologies
Meta Ads, Google Ads
Responsibilities
Develop marketing plans across paid media, website, email, content, and brand; manage and optimize campaigns on Meta and Google; review commercial performance metrics; present recommendations and results to clients; identify opportunities across the customer journey; brief designers, videographers, and developers
Seniority
Intermediate, hands-on IC