Director, Growth Marketing
Core
Oversee a team of media experts to optimize Figma's presence across digital marketing channels including paid search, social, display, and affiliate programs.
Role type
Director, Growth Marketing
Builds
Global paid marketing campaigns for Figma's design collaboration platform
Domain
B2B SaaS / Product-Led Growth (PLG)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Leading paid/performance marketing functions, managing teams of direct reports, building global paid marketing campaigns, managing large media budgets with clear payback visibility
Preferred skills
Paid Search, YouTube, LinkedIn, Display, in-house experience at high-growth B2B or PLG SaaS companies
Technologies
Paid Search, YouTube, LinkedIn, Display
Responsibilities
Lead a team of media experts dedicated to optimizing our presence across all digital marketing channels, Be strategic in identifying opportunities to drive growth through paid marketing, Collaborate with the Global Demand Generation team to support building campaigns that fit the needs of every region, Assess and build in-house talent where necessary and partner with media agencies as needed
Seniority
Director, hands-on leadership