Lifecycle Marketing Manager
Core
Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey to support product adoption and revenue growth.
Role type
Lifecycle Marketing Manager (IC)
Builds
Automated email journeys, triggered campaigns, in-app marketing touchpoints, and performance dashboards.
Domain
B2B SaaS / eCommerce
Deliverable
product features
Required skills
Lifecycle marketing strategy, email campaign execution, audience segmentation, A/B testing, data analysis, copywriting, marketing automation platform management, AI tool fluency
Preferred skills
Experience in high-growth environments, process building in ambiguous situations
Technologies
HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze, Tableau, Google Analytics
Responsibilities
Build and execute automated email journeys and triggered campaigns; Develop audience segmentation using firmographic and behavioral data; Continuously test and optimize through A/B and multivariate experiments; Deploy email campaigns across formats including promotional, behavioral, drip, and product updates; Write compelling copy and manage the campaign calendar; Track core KPIs and build dashboards to connect email engagement to revenue outcomes
Seniority
Mid-level, hands-on IC
