Product Marketing Manager, Monetization

## Responsibilities - Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings - Craft clear, concise customer communications that help admins and buyers navigate complex changes - Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements - Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts - Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention ## Requirements - 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market - Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes - Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement - Experience partnering with Product teams and driving alignment with executive partners - Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn ## Nice to Have - Experience with consumption-based or usage-based pricing models - Background marketing to admin, IT, or procurement personas at large enterprises - Experience with AI product marketing or marketing AI-powered features ## Benefits - Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change.