Paid Media Specialist
Core
Launch and optimize paid social campaigns on Facebook, Instagram, TikTok, and YouTube to generate leads and maximize ROI for residential builders and remodelers.
Role type
Paid Media Specialist (Performance Marketer)
Builds
Paid media campaigns and conversion tracking infrastructure for home improvement clients
Domain
Digital Marketing / Home Improvement
Required skills
Meta Ads Manager, Google Ads Manager, TikTok Ads, Google Tag Manager (GTM), GA4, Looker Studio, conversion tracking setup, campaign optimization, budget management, data analysis
Preferred skills
Bachelor's degree in Marketing, Communications, or Business
Technologies
Facebook, Instagram, TikTok, YouTube, Google Tag Manager, Google Analytics (GA4), Looker Studio, Meta Business Suite
Responsibilities
Launch and optimize paid social campaigns, manage media budgets, track and analyze campaign performance, implement conversion tracking, build analytics dashboards and automated reports, maintain brand messaging across channels
Seniority
Individual Contributor