Media Buyer / Creative Strategist
Core
Performance media buyer driving growth for DTC and ecommerce brands via Meta ads, focusing on creative strategy, testing roadmaps, and full-funnel diagnosis.
Role type
Senior performance media buyer / creative strategist
Builds
Scaled paid media campaigns and creative testing frameworks for DTC/eCommerce clients
Domain
Digital Marketing / E-commerce / Meta Advertising
Required skills
Meta Ads management, creative strategy, testing roadmap development, budget management ($30k-$1m/mo), funnel diagnosis, UGC creator management, AI tool utilization
Preferred skills
Video editing, design skills, Shopify store ownership experience, scriptwriting
Technologies
Meta Ads, Pipeboard, Claude (AI), Shopify
Responsibilities
Own paid media strategy for DTC/eCommerce clients on Meta; Build creative testing roadmaps including angles and briefs; Manage ad budgets ranging from $30k to $1m per month; Diagnose the full funnel to identify creative, offer, or conversion issues; Communicate results and plans to clients; Work with UGC creators to source talent and direct content
Seniority
Senior, hands-on IC