Specjalista / Specjalistka ds. digital marketingu
Core
Lead generation and performance marketing specialist driving online sales and customer acquisition through paid ads, SEO, and digital tools.
Role type
Digital Marketing Specialist (Performance & Growth)
Builds
Online sales channels, lead generation funnels, and digital customer acquisition systems.
Domain
Automotive mobility for people with disabilities / E-commerce
Required skills
Meta Ads, Google Ads, GA4, Google Tag Manager, Looker Studio, SEO/SEM, CRM automation, WordPress, E-commerce, Data analysis, AI tools
Preferred skills
No-code/low-code tools, DTP, B2B/B2C experience
Technologies
Meta Ads, Google Ads, GA4, Google Tag Manager, Looker Studio, WordPress, CRM, AI tools
Responsibilities
Manage and optimize Meta Ads and Google Ads campaigns, Plan performance marketing and lead generation actions, Analyze lead cost, quality, and conversion, Develop website, landing pages, and customer digital journey, Develop e-commerce and online sales for new product categories, Manage presence on Otomoto and other marketplaces, Configure and develop analytics (GA4, GTM, tracking), Create dashboards and reports in Looker Studio, Develop marketing CRM and integrate lead sources, Automate marketing processes (nurturing, mailing), Develop digital tools supporting sales (configurators, calculators), Support new products and showroom projects, Collaborate with sales on lead quality and funnel efficiency
Seniority
Mid-level, hands-on IC