Starszy/a Specjalista/ka ds. Performance Marketingu (kobieta/mężczyzna)
Core
Senior Performance Marketing Specialist responsible for managing paid media campaigns to drive online sales for an e-commerce travel company.
Role type
Senior Performance Marketing Specialist
Builds
Paid media campaigns (Google Ads, Meta Ads) for online travel bookings
Domain
Travel / E-commerce
Required skills
Google Ads, Meta Ads, CPA/CR/ROI analysis, budget allocation, A/B testing, data reporting, SQL, Google Analytics 4, Google Tag Manager
Preferred skills
Looker Studio, Excel/Google Sheets, advanced analytics tools
Responsibilities
Execute business goals for performance marketing channels, coordinate with paid media agency, analyze campaign efficiency, prepare budget allocation recommendations, identify growth opportunities, collaborate with product and creative teams, ensure tracking accuracy, monitor market trends.
Seniority
Senior, hands-on IC