Senior Analyst - TV Activation
Core
Manage paid social campaigns from planning through optimization and reporting, connecting platform decisions to client objectives.
Role type
Senior individual contributor paid social campaign manager
Builds
Paid social campaigns for clients across Meta, LinkedIn, and other platforms
Domain
Digital marketing / Paid social media
Deliverable
product features
Required skills
Paid social campaign management, Audience targeting, Creative strategy, Budget and bid optimization, KPI monitoring (CPA, ROAS), Stakeholder communication, Team coaching
Preferred skills
Meta and LinkedIn advertising certifications
Technologies
Meta Ads, LinkedIn Ads
Responsibilities
Plan, launch, and optimize end-to-end paid social campaigns; Develop audience, creative, and bidding strategies; Monitor campaign performance and troubleshoot delivery issues; Present insights and next steps to clients; Coordinate with creative and analytics teams; Review analyst work and coach junior team members