User acquistion specialist
Core
Managing paid social campaigns on Meta, TikTok, and Google for multiple clients to drive user acquisition and growth.
Role type
User acquisition specialist (paid media)
Builds
Paid media campaigns across Meta, TikTok, and Google
Domain
Digital advertising / Growth marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media management, campaign optimization, data analysis, presentation skills, account hygiene
Preferred skills
Mobile advertising expertise (SKAN, AEM, MMPs), agency experience, consumer app experience
Technologies
Meta, TikTok, Google Ads
Responsibilities
Own end-to-end media management including setup, targeting, bidding, and optimization; Monitor and improve key metrics like CPI, CAC, ROAS, and payback; Diagnose performance shifts and take corrective action; Maintain account hygiene and documentation; Suggest optimizations for media program efficiency and scalability
Seniority
Mid-level, hands-on IC