Senior Paid Social Specialist
Core
Manage and optimize paid social campaigns for a portfolio of eCommerce clients, primarily on Meta Ads with additional execution on TikTok and Pinterest.
Role type
Senior Paid Social Specialist (hands-on IC)
Builds
Paid social advertising campaigns for eCommerce brands
Domain
eCommerce / Performance Marketing
Required skills
Meta Ads Manager, campaign architecture, audience segmentation, bidding strategies, budget allocation, ROAS/CPA/CAC analysis, creative testing, multi-account management
Preferred skills
TikTok Ads, Pinterest Ads, Shopify, full-funnel marketing, attribution tools, agency environment experience
Technologies
Meta Ads Manager, TikTok Ads, Pinterest Ads, Shopify
Responsibilities
Build, launch, manage, and optimize paid social campaigns; Monitor campaign performance and identify optimization opportunities; Analyze key performance metrics (ROAS, CPA, CAC, CTR, CPM); Conduct ongoing campaign testing across audiences, creative, and placements; Collaborate with Growth Strategists to translate objectives into execution; Monitor budget pacing and allocate spend effectively.
Seniority
Senior, hands-on IC