Senior Paid Social Strategist
Core
Lead paid social media advertising efforts for digital health and e-commerce clients by developing strategies, managing campaigns, and optimizing performance. (via careerplan.io/jobs/49-00D-E0-D6A-senior-paid-social-strategist-at-outerbox)
Role type
Senior Paid Social Strategist
Builds
Paid social media campaigns across Facebook, Instagram, Pinterest, LinkedIn, and TikTok
Domain
Digital marketing / Social media advertising
Required skills
Paid social strategy, campaign management, audience research, performance analysis, ad creative oversight, data-driven optimization
Preferred skills
Social media advertising certifications, advanced analytics proficiency
Technologies
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, Google Analytics, Microsoft Excel
Responsibilities
Develop comprehensive paid social strategies aligned with client goals; manage campaign setup and execution across multiple platforms; conduct audience research and segmentation; monitor performance and optimize for KPIs like CTR, CPC, and ROAS; generate performance reports and strategic insights.
Seniority
Senior, hands-on IC