Senior Media Buyer
Core
Own and scale paid social advertising campaigns across multiple client accounts to generate measurable business results.
Role type
Senior Media Buyer (Performance Marketing)
Builds
Facebook and Instagram (Meta) advertising campaigns
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API (CAPI), Event Tracking, Lead Generation, Customer Acquisition, Creative Strategy, Creative Briefing, Data Analysis, Remote Work Management
Preferred skills
GoHighLevel (GHL), Close CRM, Landing Page Optimization, Conversion Rate Optimization (CRO), AI Tools
Technologies
Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API (CAPI), GoHighLevel (GHL), Close CRM, Google Analytics, Google Workspace, AI productivity tools
Responsibilities
Build, launch, and manage Meta advertising campaigns from strategy through execution; Monitor campaign performance daily and analyze key metrics (CPL, CPA, ROAS, CTR, CPC, Conversion Rate); Develop creative concepts and write detailed creative briefs for designers; Present campaign performance updates to clients and internal stakeholders; Test new audiences, offers, creatives, and campaign strategies; Scale winning campaigns while maintaining profitability and efficiency.
Seniority
Senior, hands-on IC