Senior Paid Social Media Buyer
Core
Manage paid social campaigns across Meta, TikTok, Pinterest, and Reddit to drive lead generation, sales, and signups for growth-stage brands.
Role type
Senior Paid Social Media Buyer
Builds
Performance-driven paid social campaigns and creative testing frameworks
Domain
Digital Marketing / Performance Advertising
Required skills
Meta Ads Manager, TikTok Ads, Pinterest Ads, Reddit Ads, full-funnel strategy (TOF/MOF/BOF), creative testing, conversion tracking (pixels, CAPI), CRM integration (HubSpot, Zoho, GoHighLevel), attribution analysis, Google Sheets, Looker Studio
Preferred skills
Google Ads (Search, PMax, Demand Gen), GA4, Google Tag Manager, Shopify, Triple Whale, Northbeam, Wicked Reports, AI tools for media planning, agency experience
Technologies
Meta Ads Manager, TikTok Ads, Pinterest Ads, Reddit Ads, HubSpot, Zoho, GoHighLevel, Google Sheets, Looker Studio, Google Ads, GA4, Google Tag Manager, Shopify, Triple Whale, Northbeam, Wicked Reports
Responsibilities
Plan, launch, manage, and optimize paid social campaigns; manage budgets, audiences, and media plans; develop creative testing frameworks and briefs; set up and validate conversion tracking; analyze advertising and CRM data; prepare performance reports and communicate insights; collaborate with creative, CRO, SEO, and strategy teams; support Google Ads setup and optimization
Seniority
Senior, hands-on IC