Google Ads / PPC Strategist (Ecommerce)
Core
Create and run Google & Bing ads campaigns (Pmax, shopping, search, Demand Gen, Youtube) for 7-9 figure eCommerce brands, optimizing product data feeds and ad copies to drive performance.
Role type
Senior PPC Account Strategist (Ecommerce)
Builds
Customized Google & Bing ad strategies for eCommerce brands
Domain
Digital Marketing / Ecommerce
Required skills
Google Ads (Pmax, Shopping, Search, Demand Gen, Youtube), eCommerce KPIs (ROAS, TROAS, TCPA, BROAS, MRR, LTV, CAC, CVR), Ad Copywriting, SEO Keyword Research, Data Analysis, Client Communication, Product Feed Optimization
Preferred skills
None stated
Technologies
Google Ads, Bing Ads
Responsibilities
Create and run Google ads campaigns based on strategy, Monitor data regularly, Create weekly reports on overall performance, Understand search intent and create compelling ad copies, Optimize the product data feed based around strategy, Communicate fluently with clients
Seniority
Senior, hands-on IC