Senior Google Ads Manager
Core
Senior individual contributor managing and optimizing Google Ads campaigns (Search, Performance Max, Shopping, Display) for U.S. and Canadian clients to drive lead generation and e-commerce results.
Role type
Senior Google Ads Manager (Individual Contributor)
Builds
Optimized paid media campaigns and landing pages for service-based and e-commerce clients
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads (Search, PMax, Shopping, Display), Google Analytics 4, Google Tag Manager, Conversion Tracking, Landing Page Optimization, Budget Management, KPI Analysis (CPL, CPA, ROAS), SOP Development, Cross-functional Collaboration
Preferred skills
Google Ads Certifications, Microsoft Ads, DV360, Amazon DSP, AI-powered advertising tools
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Microsoft Ads, DV360, Amazon DSP
Responsibilities
Plan, launch, and optimize multi-channel Google Ads campaigns; manage monthly advertising budgets ($20k–$150k+); analyze and improve key performance indicators; conduct weekly conversion tracking audits; prepare monthly client performance reports; develop and optimize landing pages; collaborate on integrated digital marketing strategies; contribute to SOPs and quality assurance processes.
Seniority
Senior, hands-on IC