Senior Paid Media Strategist (Remote Canada)
Core
Senior Account Strategist leading paid media accounts for B2B SaaS/tech clients, managing strategies, budgets, and campaign execution across Google, Facebook, and LinkedIn.
Role type
Senior Account Strategist (Paid Media)
Builds
Custom paid media strategies and optimized campaigns for B2B clients
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search and social advertising expertise, PPC campaign management, keyword research, ad copywriting, bid management, campaign optimization, data analysis, CRM management, client relationship management, budget management
Preferred skills
Experience with mid-market or enterprise accounts, SaaS industry knowledge, AI and automation trends awareness
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, Serve as direct support to client contacts, Weekly communication with vendors and operational partners, Drive referrals via client relationships, Build strategies for clients each quarter, Create, maintain, and optimize budgets for paid media campaigns, Execute and optimize PPC advertising campaigns across multiple platforms
Seniority
Senior, hands-on IC