Performance Marketing Manager - Paid Social (m/f/d)
Core
Own Hilo's paid social strategy and performance across key markets, turning customer insight and campaign data into compelling concepts to drive growth and ROI for a cuffless blood pressure monitor.
Role type
Performance Marketing Manager (Paid Social)
Builds
Paid social campaigns and ad concepts for a medical device
Domain
Health tech / Medical devices
Required skills
Paid social strategy, creative strategy, data-driven testing, conversion rate optimization, Meta Ads Manager, cross-market messaging adaptation, agency management, regulatory compliance for health claims
Preferred skills
Health tech, medical devices, wearables, subscription products
Responsibilities
Lead paid social strategy and execution across US, UK, Germany; Develop creative hypotheses based on research and data; Brief and test ad concepts with creative teams; Manage campaign budgets and optimization on Meta, TikTok; Improve customer journey and conversion rates; Measure performance against acquisition cost and ROI; Ensure advertising claims are accurate and approved; Steer agencies and freelancers for high-quality execution