Analytical Lead, Planning and Measurement, Large Customer Sales
Core
Trusted advisor and consultant developing robust measurement strategies and frameworks for large clients in e-commerce, gaming, and travel to improve advertising effectiveness.
Role type
Senior IC analytical lead (planning and measurement)
Builds
Customized measurement frameworks, roadmaps, and media plan guidance for large customer accounts
Domain
Digital advertising, media planning, and measurement analytics
Required skills
Statistical analysis, causal inference, A/B and multivariate test design, media planning, client stakeholder management, strategic consulting
Preferred skills
Knowledge of online media, industry trends in measurement, thought leadership content creation
Technologies
Google advertising solutions (Search, YouTube, Measurement)
Responsibilities
Build strong relationships with key client stakeholders to understand business objectives and measurement needs; Craft media plan guidance across performance and brand in accordance with customer business objectives; Develop customized measurement frameworks and roadmaps for clients; Conduct in-depth analysis of campaign performance data using statistical techniques and causal inference; Design and execute A/B and multivariate tests to optimize campaign performance.
