Performance Marketing Lead
Core
Own the execution, optimization, and scaling of paid digital marketing campaigns across key acquisition channels to drive customer acquisition, revenue growth, and marketing efficiency.
Role type
Senior Performance Marketing Lead
Builds
Customer acquisition and revenue growth via paid media
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads, Snapchat Ads, TikTok Ads, Campaign Optimization, Data Analysis, Budget Management, Creative Strategy, Attribution & Tracking, Stakeholder Management
Preferred skills
E-commerce Marketing, Agency Management, Team Mentoring, Apple Search Ads, Advanced Excel
Technologies
Google Ads, Meta Ads, Snapchat Ads, TikTok Ads, GA4, Adjust, AppsFlyer, Branch, Excel, Google Sheets
Responsibilities
Manage campaign setup, bidding strategies, budget allocation, and ongoing optimization across multiple channels; Build and maintain performance reporting frameworks; Partner with creative teams to develop and test high-performing advertising creatives; Collaborate with Product, Data, and Commercial teams to align paid acquisition initiatives with business objectives; Mentor junior performance marketing professionals.
Seniority
Senior, hands-on IC