Marketing Lead Participaties
Core
Marketing Lead for a network of local financial advisory offices, translating commercial goals into concrete marketing plans and campaigns.
Role type
Marketing Lead (IC)
Builds
Coordinated marketing plans, campaigns, and activities for local offices
Domain
Insurance / Financial Services
Required skills
Marketing planning, Campaign management, Stakeholder management, Briefing specialists, Commercial strategy, Data analysis, AI tools
Preferred skills
Insurance industry experience, Financial services experience
Responsibilities
Meet with local office directors to discuss commercial priorities and marketing planning for 6-12 months; Translate input into cohesive marketing plans and campaigns; Manage marketing calendar and progress across multiple offices; Create briefings and coordinate internal/external specialists; Lead local campaigns, events, and lead generation; Identify cross-sell opportunities between offices and with group entities; Measure and evaluate activities using data and AI tools.