Senior Performance Marketer
Core
Optimizing digital advertising efforts across platforms like Google Ads and Meta Ads to drive brand visibility, lead generation, and conversion rates.
Role type
Senior Performance Marketer
Builds
Paid advertising campaigns and landing pages for brand visibility and lead generation
Domain
Digital Marketing / Ecommerce
Deliverable
product features
Required skills
Google Ads, Meta Ads, Google Analytics, Google Tag Manager, A/B testing, conversion rate optimization, budget management, keyword research, ad copywriting, creative development
Preferred skills
LinkedIn Ads, Snapchat Ads, Twitter Ads, TikTok Ads, Excel
Responsibilities
Develop and implement comprehensive digital marketing strategies across paid platforms; Plan, execute, and optimize paid campaigns to drive lead generation and conversions; Conduct keyword research, ad copywriting, and creative development; Utilize analytical tools to monitor and report on campaign performance; Analyze and refine website conversion funnels; Collaborate with design teams to create and test landing pages and ad creatives; Manage budget allocation to ensure maximum ROI
Seniority
Senior, hands-on IC