Paid Search Manager
Core
Manage and grow paid search programs across multiple D2C/e-commerce brands, driving revenue growth and ROAS improvement.
Role type
Senior IC Paid Search Manager
Builds
Production ML models | product features
Domain
E-commerce / Performance Marketing
Deliverable
product features
Required skills
Google Ads, Google Shopping, Performance Max, Demand Gen, Microsoft Ads, Google Merchant Center, Smart Bidding, Keyword Strategy, Feed Management, Data Analysis
Preferred skills
D2C retail experience, Feed management platforms, GA4, Conversion tracking
Technologies
Google Ads, Google Merchant Center, Microsoft Advertising, Excel, Google Sheets
Responsibilities
Manage and optimize paid search campaigns across multiple brands; Develop campaign structures and segmentation strategies; Analyze product-level performance to identify scaling opportunities; Troubleshoot Google Merchant Center and optimize product feeds; Conduct keyword research and negative keyword management; Manage budgets and bidding strategies; Prepare performance reporting with actionable insights.
Seniority
Senior, hands-on IC
