(Senior) Performance Marketing Manager (m/w/d)
Core
Strategically scale Meta Ads paid-social channels and continuously develop the customer journey for a health supplement brand.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Scalable paid social campaigns and optimized customer funnels
Domain
E-commerce / D2C Health & Nutrition
Required skills
Meta Ads strategy, funnel analysis, creative testing, server-side tracking, attribution modeling, KPI monitoring (ROAS, CAC, Hook-Rate)
Preferred skills
Budget scaling (€100k+/mo), modern tracking implementation, cross-functional collaboration
Technologies
Meta Ads, Conversions API, Server-Side Tracking
Responsibilities
Plan, set up, monitor, and optimize Meta advertising campaigns; Analyze funnels to identify and remove conversion barriers; Operate a structured creative testing process; Collaborate with creative and e-commerce teams; Monitor central KPIs and derive optimization measures.