Performance Marketing Executive - Tamil (GyanTV)
Core
Drive user acquisition for GyanTV through data-driven paid marketing campaigns.
Role type
Performance Marketing Executive
Builds
User acquisition for GyanTV (Edutainment & Skill Learning app)
Domain
EdTech / Regional Language Content
Required skills
Meta Ads, Google Ads, CPI/CAC optimization, MMPs (Appsflyer, Adjust), analytical skills
Preferred skills
None stated
Technologies
Meta Ads, Google Ads, Appsflyer, Adjust
Responsibilities
Own and scale Meta and Google Ads campaigns, execute end-to-end user acquisition campaigns, optimize campaigns for CPI/CAC targets, improve metrics (CPI, CAC, ROI, retention), analyze campaign data for insights, monitor funnels for drop-offs, ensure budget efficiency
Seniority
Junior/Mid-level (1+ years experience)