Performance Marketing Specialist
Core
Lead and optimize acquisition activities on digital channels for assigned brands within the Peasy group, managing the full performance marketing mix (SEA, SEO, UX) and a budget for external partners.
Role type
Medior Performance Marketing Specialist
Builds
Customer acquisition and lead generation for insurance, credit, and energy products
Domain
Financial services / Digital commerce
Required skills
Performance marketing strategy, SEA campaign management, SEO optimization, UX improvement, A/B testing, data analysis, budget management, agency management
Preferred skills
Financial services experience, CRO/UX testing, automation tools (n8n, Looker Studio)
Technologies
Google Ads, Google Analytics (GA4), Search Console, Semrush, Ahrefs, n8n, Looker Studio
Responsibilities
Set up, manage, and optimize SEA campaigns; implement on-page and technical SEO improvements; identify and implement website UX improvements; create weekly performance dashboards; plan and manage annual/monthly budgets; select and manage external agencies and consultants
Seniority
Medior, hands-on IC