Marketing Director - Luxury FMCG
Core
Lead international marketing strategy and team for a premium cigar brand to drive global growth and brand positioning.
Role type
Senior Marketing Director (International)
Builds
Global brand presence, marketing campaigns, trade programs, and commercial growth for a luxury FMCG product.
Domain
Luxury FMCG (Tobacco/Cigars)
Deliverable
product features
Required skills
International marketing strategy, team leadership, brand strategy, digital marketing, content marketing, social media, PR, events management, trade marketing, budget management, ROI analysis, regulated industry marketing
Preferred skills
Luxury product experience, Spanish language
Technologies
None stated
Responsibilities
Own and execute international marketing strategy; lead international marketing team and external partners; strengthen premium positioning through storytelling; build marketing calendar and lead campaigns; develop trade marketing programs; oversee exhibitions and brand activations; manage marketing budget and KPIs; collaborate with Sales and leadership.
Seniority
Senior, hands-on IC