Head of Marketing – Spain
Core
Lead overall marketing strategy and execution for William Hill and 888 brands in the Spanish market, driving customer acquisition and brand growth across digital channels.
Role type
Senior leadership marketing head (iGaming)
Builds
Digital marketing campaigns, brand positioning, and customer acquisition funnels for betting and gaming products
Domain
iGaming / Sports Betting
Deliverable
product features
Required skills
Digital marketing strategy, performance marketing, budget management, external agency leadership, stakeholder management, analytical skills, project management, native Spanish, fluent English
Preferred skills
Regulated iGaming experience, agency experience, media planning and buying, CRM and attribution tools
Technologies
Google Analytics, performance dashboards, CRM tools, attribution tools
Responsibilities
Define and execute marketing strategy for the Spanish market, drive customer acquisition growth, manage the Spanish marketing budget, lead and coordinate the marketing team, act as primary contact for external agencies, identify and negotiate marketing partnerships, execute local brand strategies, collaborate with cross-functional teams, oversee campaign production and localization, review and test customer journeys, optimize digital creatives, monitor competitor activity, analyze business performance, lead market reporting, support PR and public affairs
Seniority
Senior, hands-on IC with leadership responsibilities