Responsable Marketing Stratégique Marchés H/F
Core
Define and lead the strategic marketing vision for Groupama's Markets (Individual, Professional, and Agricultural) to support growth and differentiation.
Role type
Senior Marketing Manager (Strategic Markets)
Builds
Marketing strategies, client-centric offerings, and omnichannel customer journeys for the insurance group.
Domain
Insurance / Strategic Marketing
Deliverable
product features
Required skills
Strategic marketing planning, market analysis, stakeholder management, team leadership, cross-functional coordination, commercial strategy
Preferred skills
Knowledge of the insurance sector, ability to transform market insights into concrete actions, influence in complex environments
Technologies
None stated
Responsibilities
Define the strategic marketing vision for Individual, Professional, and Agricultural markets; manage and federate the Markets business line; represent the customer voice in decision-making bodies; identify development opportunities based on market trends; coordinate marketing work with business units and regional branches; contribute to commercial priorities and acquisition/fidélisation actions.
