AVP Marketing Northwest Division
Core
Develops and implements marketing plans for the Northwest Division, supervises field staff and agency training, and manages advertising and promotion activities for crop insurance products.
Role type
Senior marketing manager (crop insurance)
Builds
Marketing plans, advertising materials, and training programs for crop insurance products
Domain
Insurance + Agriculture
Deliverable
product features
Required skills
Crop insurance product knowledge, marketing methodologies, agricultural industry knowledge, team supervision, agency training, cost monitoring, regulatory compliance (FCIC)
Preferred skills
Knowledge of underwriting rules, Rain and Hail systems, mapping and processing systems
Technologies
Mapping and Processing systems, personal computers, laptop computers, company software products
Responsibilities
Develop and implement division marketing plans, assign goals to field staff, train field personnel on products and tools, oversee advertising and promotion activities, monitor marketing costs, supervise agency and policyholder service, participate in state crop committees
Seniority
Senior, hands-on IC