Media Buyer for a U.S. Relationship Coaching Brand
Core
Meta Media Buyer responsible for end-to-end campaign execution, optimization, and scaling to acquire qualified prospects and customers for a U.S. relationship coaching brand.
Role type
Senior IC Meta Media Buyer (Performance Marketing)
Builds
Scalable customer acquisition funnels via Facebook and Instagram ads
Domain
U.S. DTC e-commerce / High-ticket coaching / Personal development
Required skills
Meta Ads Manager, campaign structure, bidding, audience targeting, creative testing, lead generation, conversion optimization, tracking (Pixel/CAPI), data analysis, direct-response marketing
Preferred skills
High-ticket coaching experience, setter/closer sales model knowledge, CRM attribution, founder-led brand experience
Technologies
Meta Ads Manager, Facebook, Instagram, Meta Pixel, Conversions API, UTMs, CRM
Responsibilities
Manage day-to-day execution of Facebook and Instagram advertising campaigns; optimize budgets, bidding, and audiences to improve CAC and lead quality; analyze creative performance to provide actionable feedback to the creative team; build disciplined testing processes to identify and scale winning ads; ensure accurate tracking from ad impression to sales outcome; report on funnel metrics including CPL, CAC, and booked calls.
Seniority
Senior, hands-on IC