Senior Growth Marketing Strategist
Core
Lead digital ad channel strategy and operations to drive growth for a hotel chain.
Role type
Senior Growth Marketing Strategist
Builds
Full-funnel digital advertising campaigns across multiple channels and markets
Domain
Hospitality / Digital Marketing
Required skills
Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, Tag Manager, budget management, CAC/LTV/ROAS analysis, team leadership
Preferred skills
Hotel/tourism/luxury industry experience, OpenAI/ChatGPT Ads
Responsibilities
Lead digital ad channel strategy and operations, define campaign architecture by channel and funnel stage, decide budget and priorities, lead and develop the Growth Marketing Specialist, coordinate campaigns, prepare performance reports, translate performance results into business recommendations, manage metasearch provider relationships, evaluate new channels or markets
Seniority
Senior, hands-on IC