Marketing Manager
Core
Drive go-to-market strategy, portfolio growth, and customer-centric marketing for assigned product, solution, and service portfolios.
Role type
Senior Marketing Manager (Commercial)
Builds
Product launches, annual marketing/business plans, omni-channel customer experiences
Domain
Healthcare technology / Consumer electronics
Deliverable
product features
Required skills
Go-to-market strategy, market analysis, competitive intelligence, new product launch management, omni-channel marketing, portfolio positioning, business planning
Preferred skills
E-commerce marketing, customer journey development, stakeholder management
Technologies
E-commerce platforms
Responsibilities
Drive go-to-market strategy and execution for assigned product portfolios; Lead new product introductions and launches; Develop annual marketing and business plans through market analysis; Create value propositions and optimize portfolio positioning; Partner with sales and cross-functional teams to localize global assets
Seniority
Senior, hands-on IC