Head of Product Marketing
Core
Define the company's product proposition and go-to-market strategy for new products and segments over a 3-5 year horizon, translating market intelligence into requirements for product and engineering teams.
Role type
Head of Product Marketing
Builds
New product propositions, go-to-market strategies, and commercial outcomes for a travel OTA
Domain
Travel / Online Travel Agency (OTA)
Deliverable
product features
Required skills
Product marketing, proposition development, strategic thinking, customer insight generation, cross-functional leadership, data-driven decision making, business case development
Preferred skills
Experience in consumer-facing digital business, ability to work in matrixed organizations, hands-on execution
Technologies
None stated
Responsibilities
Translate company strategy and competitive intelligence into proposition expansion opportunities; build business cases for new products and segments; own go-to-market execution for new launches; define value position and segmentation approaches; assess launch performance and drive iterations to product-market fit
Seniority
Senior, hands-on IC