Performance Marketing Specialist
Core
Lead global user acquisition strategy and campaign execution to drive scalable growth for Razer's game portfolio.
Role type
Senior User Acquisition Lead (Performance Marketing)
Builds
Global user acquisition campaigns for game launches and live operations
Domain
Gaming / Mobile & PC Games
Required skills
User acquisition strategy, budget allocation, channel mix optimization, A/B testing, data analysis, creative iteration, stakeholder collaboration, agency management
Preferred skills
Game lifecycle management, real-time strategy adjustment, ROI tracking
Technologies
Ad platforms, analytics tools, dashboards
Responsibilities
Own global UA strategy across multiple titles and markets, define budget allocation and scaling strategy, develop UA plans for game lifecycle stages, identify scaling opportunities, drive creative iteration and A/B testing, analyze marketing performance data, develop dashboards and performance reports, collaborate with product and creative teams, manage external agency relationships
Seniority
Senior, hands-on IC
