Field Marketing Manager - South Africa
Core
Own end-to-end strategy and execution of regional marketing campaigns and events across South Africa, steering the marketing plan for Sub-Saharan Africa markets to accelerate pipeline and revenue.
Role type
Senior Field Marketing Manager
Builds
Regional go-to-market engines, event strategies, multi-vehicle campaigns, and audience engagement programs
Domain
Technology / B2B Field Marketing
Deliverable
product features
Required skills
B2B field marketing, demand generation, event marketing, audience segmentation, marketing automation, CRM systems, AI-driven marketing tools, cross-functional collaboration, budget management
Preferred skills
Bachelor's degree in marketing, communications, or business, certifications in AI, demand generation, event management
Technologies
Marketing automation platforms, CRM systems, AI-driven marketing tools
Responsibilities
Own end-to-end strategy and execution of regional marketing campaigns and events across South Africa; Build and own the event execution strategy partnering with local Sales and Product teams; Leverage AI-powered tools and data-driven audience targeting to optimise campaign reach and personalise messaging; Analyse campaign and event performance patterns to refine targeting strategies and scale best practices
Seniority
Senior, hands-on IC
