Performance Marketing Specialist
Core
Develop, implement, and manage advanced paid advertising strategies on Facebook Ads, Google Ads, and other platforms to drive user acquisition and revenue growth across international markets.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and user acquisition funnels
Domain
Digital Marketing / Performance Advertising
Required skills
Paid media strategy, campaign planning and execution, budget management, A/B testing, data analysis, full-funnel marketing, CRO, cross-functional collaboration
Preferred skills
Creative development, competitor analysis, platform trend monitoring
Technologies
Facebook Ads, Google Ads
Responsibilities
Develop and manage paid advertising strategies, take ownership of campaign planning and optimization, collaborate with creative teams, analyze campaign data, lead A/B testing, work cross-functionally with product and analytics teams, stay current with platform updates
Seniority
Mid-level (3–5+ years experience)