Growth Marketing Specialist
Core
Drive demand generation across paid search, paid social, email, webinars, events, and community channels for a SaaS company.
Role type
Growth Marketing Specialist (IC)
Builds
Demand generation campaigns and automated nurture sequences
Domain
SaaS / Digital Marketing
Required skills
Paid search (Google Ads, Microsoft Ads), Paid social (LinkedIn Ads), Email marketing, Webinar/event management, Community marketing, Data analysis, Campaign optimization, AI tool usage
Preferred skills
Experience with Reddit/community platforms, Experimentation, Stakeholder communication
Technologies
Google Ads, Microsoft Ads, LinkedIn Ads, Email platforms, Webinar tools, Community platforms
Responsibilities
Execute end-to-end demand-generation campaigns across multiple channels, Manage daily campaign builds, launches, and optimizations, Analyze performance data to identify risks and opportunities, Develop and optimize email nurture sequences, Coordinate with Marketing Operations on automation and tracking, Research competitor activity and industry trends
Seniority
Mid-level, hands-on IC