Senior Program Manager, Demand Generation
Core
Own inbound demand generation and marketing-led outbound for two legal tech products (Gavel Workflows and Gavel Exec), driving free trials and demo requests across the full funnel.
Role type
Senior Program Manager, Demand Generation
Builds
Gavel Workflows (legal document automation) and Gavel Exec (AI contract review/drafting)
Domain
LegalTech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Paid Search Marketing, Search Engine Optimization (SEO), Content Strategy, Marketing Research Strategy, Sales Enablement
Preferred skills
AEO, LLM citation optimization, legaltech experience, martech stack ownership
Technologies
Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI, Webflow, HubSpot, BigQuery, Looker, GA4, Google Sheets, Substack
Responsibilities
Define demand generation strategy and own outcomes (trials, demos, CAC, ACV, LTV); optimize paid search and social campaigns; advise leadership on funnel health and investment prioritization; own Webflow site strategy and SEO/AEO content programs; design email sequences and nurture flows; maintain marketing attribution models and translate data into recommendations.
Seniority
Senior, hands-on IC